Pricing Analyst - Strategic Pricing
Tomorrow you could be living in dynamic Dubai and earning a tax-free salary with global benefits. Starting with two aircraft and a handful of enthusiastic people, we have grown at a phenomenal rate. We are now one of the fastest growing airlines in the world, flying to over 125 destinations across 6 continents.
We are looking for people to join our global family of over 54,000 people from 160 nationalities across a diverse range of disciplines. If you are a high performer, seeking unparalleled career opportunities, join the Emirates team and help us create the future of travel.
The Position: To provide the EK network with competitive fares and pricing support, which promotes sales and maximises network revenue and yield.
? Evaluate, monitor network and regional Seat Factor and demand trends at a minimum of 6 months prior to departure. Ensure strategic recommendations are made across a rolling 52 week forecasting cycle to drive network revenue.
? Evaluate, monitor and report on economic trends such as currency and fuel price fluctuations which may significantly impact pricing, advising on remedial action to maintain profitability. Utilise additional sources including, but not limited to, market intelligence reports, industry developments and company databases such as Aqua, CView, Pricing System, to further refine pricing models.
? Evaluate business intelligence data such as market share, market size and competitor strategy, in order to create and critically evaluate route profitability models, setting minimum yield requirements and ensuring these are adhered to by regional pricing teams. Rationalise and recommend appropriate fares structure with a view to simplify and optimise fare analysis; Evaluate and track fare performance to facilitate targeted yield increases and generate incremental revenue.
? Evaluate fare creation methodologies in order to create and communicate clearly defined strategic pricing strategies at an O+D level. Ensure these strategies achieve the goal of optimising revenue in the peak periods and volume in the off-peak periods. Develop unit costing models, in support of the these pricing models, in order to ensure that the company?s profit objectives and route yield targets are not compromised and that adequate emphasis is placed on cost of sale, when developing price structures.
? Undertake analysis of market conditions, competitor fares and other socio-economic factors to develop new route pricing strategy, and provide feedback to Planning for feasibility studies. Monitor such New Routes once in operation by evaluating performance against revenue target.
? Undertake exhaustive analysis of EK fare structures and rules, rationalise and recommend unified Pricing approach with a view to simplify and optimise, taking into account future direction of the airline.
? Undertake Ad Hoc Strategic studies as directed by Senior Management, on both Pricing and cross departmental issues such as Cross Border Sales, in order to maximize revenue or minimise revenue loss; Conduct post implementation reviews to monitor impact and quantify results of action taken.
? Develop Strategies/Policies for Commercial concepts such as Baggage allowance, Fuel Surcharge methodologies to drive network revenue.
Salary & Benefits: We offer an attractive tax-free salary, paid in Dirhams, the local currency of the UAE.
Minimum Qualifications, Experience, Knowledge and Skills:
? Honours Degree
? Advanced courses (IATA preferred) in tariffs, ticketing and proration.
? Sales and marketing courses would be an asset.
? 6 Years + experience in an airline commercial department such as Pricing, Tariffs, Sales or ticketing.
? Working knowledge of procedures for establishing passenger fares and passenger proration methodologies are essential.
? Excellent command of the English language, both verbal and written.
? Proven proficiency in evaluating numerical data, alongside market intelligence in order to develop appropriate recommendations.
? Ability to work with people at all levels and across cultural boundaries.